{"id":699,"date":"2021-10-20T20:11:40","date_gmt":"2021-10-20T20:11:40","guid":{"rendered":"https:\/\/bfi-media.co.uk\/?p=699"},"modified":"2021-10-20T20:11:40","modified_gmt":"2021-10-20T20:11:40","slug":"how-to-structure-your-school-promotional-videography-day","status":"publish","type":"post","link":"https:\/\/bfi-media.co.uk\/how-to-structure-your-school-promotional-videography-day\/","title":{"rendered":"How to structure your school promotional videography day"},"content":{"rendered":"\n

In our last blog we shared valuable hints and tips about how to structure your photography day for your school or Trust. To build on this information, we want to share helpful insight into how to approach a videography shoot for your school. <\/p>\n\n\n\n

The way society consumes content is ever changing, and video content has fastly become the most popular way to learn or be entertained, we only need to look to Tik Tok to prove this. It is no different for prospective parents, students and even Ofsted. Video can be used to showcase your school grounds, facilities and school values. <\/p>\n\n\n\n

In this blog we share school video hints, tips and tricks to maximise your videography session and communicate the key messages to your audience. <\/p>\n\n\n\n

Before the video shoot<\/strong><\/p>\n\n\n\n

For standard hints and tips about consent permissions, identifying & preparing the key areas and communicating with all stakeholder, read our blog on How to structure your school promotional photography day<\/a>. This information is still useful for your video shoot.\u00a0\u00a0<\/p>\n\n\n\n

The first thing to consider is the type of video you wish to have created. We provide informative, interview style videos or walk through video tours.<\/p>\n\n\n\n

Informative, interview style<\/strong><\/p>\n\n\n\n

This approach uses specific captured footage which is matched with the topic being talked about. This is a great way to really plan what you want to show and talk about. For this type of video you will need to identify the key speakers which, we would advise, includes staff, children, parents and even governors or the vicar in the community. <\/p>\n\n\n\n

Once the key speakers are identified it\u2019s time to start planning what they will talk about or think about what questions you would like us to ask and the key message you want to come out from this answer. Either way, we would recommend having some key points noted down or even scripted. As a rule of thumb we suggest that Head Teachers should have 2 minutes of speaking time, teachers should have a maximum of 1 minute speaking time, parents, governors and community leaders should have 30-45 seconds and pupils should have 10-20 second sound bites. Whichever mix of speakers you choose we will aim to make a 4 minute video from this audio. We will then match the audio to scenes we capture in school. This is also why it\u2019s important to see your key notes or script, as we need to ensure we are filming the correct messages you want to communicate.\u00a0<\/p>\n\n\n\n

Our data shows that the most completed, watched videos are 4 minutes and under. And even short clips work best for social media.\u00a0<\/p>\n\n\n\n

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