{"id":831,"date":"2022-06-07T10:01:51","date_gmt":"2022-06-07T10:01:51","guid":{"rendered":"https:\/\/bfi-media.co.uk\/?p=831"},"modified":"2022-06-07T10:01:52","modified_gmt":"2022-06-07T10:01:52","slug":"how-to-structure-your-school-video-day","status":"publish","type":"post","link":"https:\/\/bfi-media.co.uk\/how-to-structure-your-school-video-day\/","title":{"rendered":"How to structure your school video day"},"content":{"rendered":"\n

We speak with more and more schools who want to promote themselves using a school video. The ever-changing society consumes content in fast and digestible ways. Video content has is the most popular way to consume information. We only need to look to Tik Tok to prove this. It is no different for prospective parents, students, and even Ofsted. School videos showcase your school grounds, facilities, and school values. <\/p>\n\n\n\n

In this blog, we share school video hints, tips, and tricks to maximise your videography session and communicate the key messages to your audience. <\/p>\n\n\n\n

Before the school video shoot<\/strong><\/h2>\n\n\n\n

For standard hints and tips about consent permissions, identifying & preparing the key areas, and communicating with all stakeholders, read our blog on How to structure your school promotional photography day<\/a>. This information is still useful for your video shoot.  <\/p>\n\n\n\n

The first thing to consider is the type of video you wish to have created. We provide informative, interview-style videos or walk-through video tours.<\/p>\n\n\n\n

Informative, interview style<\/strong><\/h3>\n\n\n\n

An interview style video uses specific footage to match the topic of discussion. This is a great way to really plan what you want to show and talk about. For this type of video you will need to identify the key speakers which, we would advise, include staff, children, parents, and even governors or the vicar in the community. <\/p>\n\n\n\n

Once the key speakers are identified, it\u2019s time to start planning what they will talk about or think about what questions you would like us to ask and the key message you want to come out from this answer. Either way, we would recommend having some key points noted down or even scripted. <\/p>\n\n\n\n

As a rule of thumb, we suggest that Head Teachers should have 2 minutes of speaking time, teachers should have a maximum of 1 minute speaking time, parents, governors, and community leaders should have 30-45 seconds and pupils should have 10-20 second sound bites. Whichever mix of speakers you choose we will aim to make a 4-minute video from this audio. <\/p>\n\n\n\n

We will then match the audio to scenes we capture in school. This is also why it\u2019s important to see your keynotes or script, as we need to ensure we are filming the correct messages you want to communicate. <\/p>\n\n\n\n

Our data shows that the most completed, watched videos are 4 minutes and under. And even short clips work best for social media. <\/p>\n\n\n\n

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