How to promote your school

As the new term for 2021/21 is under way and the admission window now open for 2022/23, it’s now time to start implementing the promotion of your school for next year’s admissions.

We have worked with many schools and trusts to create engaging admission videos and produce captivating photography for all your advertising needs. Below we will share ideas of how you could use photography and videography to promote your school to new families.

School videos

Videos are the optimum promotional asset in your kit; they are engaging and truly reflect everyday life in school. The footage clearly tells the story of your school to attract new families, whilst also communicating your future vision for the children and the community. To showcase your school grounds, we use our drone to capture video footage of your grounds from a bird eye view.

Here are two recent examples of an admissions video and a school tour.

Local magazine advertising

Increasing pupil numbers is becoming more and more competitive, whilst a lot of marketers advise digital marketing solutions (so the return on investment can be tracked), we personally feel that a blend of digital and traditional promotion should be used. What better way to reach out to your local community than via a small local magazine in the form of a printed advert which includes beautiful photography. Also, establishing a good relationship with local publications is great for future PR opportunities.

Digital imagery

Imagery will be the most popular, and most used form of marketing asset you use, therefore it’s important to keep photos up to date and always showing your unique selling points.

Our imagery can be used across any platform including print and online. We supply images in print and social media size, enabling you to create your own promotional assets.

Here are a selection of our favourite images.

Flyers and prospectuses

Another fantastic way of raising awareness of your school is via a flyer, this can be posted to local housing estates or even leave a pile with a local, independent nursery or child minder.

Prospectuses are also a more in-depth method of promoting your school. Alongside your stunning imagery, engaging copy can be used to communicate your messaging.

Both flyers and prospectuses can be in digital or print format

Our admissions package

Our solutions help you communicate your school USP’s and why parents should consider sending their child to your school. We have created a special offer to provide you with different assets that will enable you to advertise your schools effectively.

To find out more about our services and solutions for schools please click here or to book a consultation click here .

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Don't just take our word for it!

We have a long history of providing high quality and reliable services. Our experience of different contexts with different challenges puts us ahead of the game.

We wanted to put together a set of films capturing our colleagues discussing best practice in teaching and leadership. Luke was great in thinking through what would be best for our requirements and then crucially putting colleagues at ease so they could present their stories. I would recommend Luke highly.

Luke came to our school to capture images of our school and pupils in action. I was delighted with the outcome that showed our children in action, working, learning, playing and having fun. Luke's professional approach ensured that we all felt at ease and were able to be ourselves. Brilliant pictures that speak volumes.

Luke is an excellent photographer. He is very skilled technically and has a good eye for composition. He has a passion for his craft and is always pushing himself to produce images with creative impact. Luke is very friendly and gets on well with clients and colleagues. I wouldn't hesitate to recommend him.

We recently hired Luke to work on a photoshoot with us to get a collection of education photographs, after he was highly recommended on LinkedIn, and the results are fantastic. Luke was incredibly friendly and professional and a joy to work with. He made the models feel really relaxed instantly and really understood our brief. He was happy to listen to my suggestions and added his own ideas into the mix, resulting in a great selection of photos for us to now use in our brochures, on our websites and across social media. We will definitely be working with Luke again!

Luke was commissioned to take photographs for our new Trust website. I had the pleasure of accompanying Luke around our schools over three days and was impressed by his professionalism and eye for detail. Luke was equipped with a vast knowledge of school life and experience which enabled the shoot to go smoothly and with minimal disruption to teaching. The resulting photographs are amazing and really bring the website to life - in fact there are so many great ones it has been really difficult to choose. Highly recommended!

Luke has recently become one of our recommended freelancers for our school photography days. The photos I have received are beautiful and capture life at school perfectly. His work is delivered exceptionally quickly. Luke has also been willing to share his knowledge and experience with me and made recommendations to help me improve the way we deliver our photos to our clients. It is clear that he has the customer in mind at all times and goes above and beyond to make sure he delivers exactly what they want and need.