Videography for Multi Academy Trusts: Tips and Best Practices

As multi academy trusts (MATs) continue to grow and expand, it has become increasingly important to effectively communicate their message and values to stakeholders, including parents, students, staff, and the wider community. One effective way to do this is through videography for multi academy trusts.

Videography is the process of capturing and creating videos, and can be used in a variety of ways to promote and enhance MATs.

Professional videographer at a school

Top tips for videography for multi academy trusts

Here are some tips and best practices for using videography in MATs:

  1. Have a clear goal in mind: Before you start creating any videos, it’s important to have a clear idea of what you want to achieve. Do you want to showcase the achievements of your schools? Highlight the unique qualities of your MAT? Or promote a specific event or initiative? Having a clear goal in mind will help you create focused and effective videos.
  2. Plan ahead: Once you have a clear goal in mind, it’s important to plan your video shoot in advance. This includes deciding on the location, identifying key people to interview, and creating a shot list. Planning ahead will help ensure that you capture all the footage you need, and can save time and resources in the long run.
  3. Keep it concise: In today’s fast-paced world, people have limited attention spans, so it’s important to keep your videos short and to the point. Aim for videos that are no more than 2-3 minutes in length, and make sure that every shot and every word in the video serves a clear purpose.
  4. Show, don’t tell: Instead of just talking about your MAT’s achievements and values, show them in action. Use footage of students and teachers in the classroom, showcase extracurricular activities, and highlight special events and initiatives. Showing your MAT in action can help people better understand and appreciate what you’re all about.
  5. Be authentic: While it’s important to create polished and professional videos, it’s also important to be authentic. Don’t be afraid to show the real people behind your MAT, and highlight the unique personalities and qualities that make your organization special.
  6. Share your videos widely: Once you’ve created your videos, make sure to share them widely on social media, your website, and other relevant platforms. Encourage others to share your videos as well, and track engagement and feedback to continually improve your videography efforts.

By following these best practices, MATs can effectively use videography to promote their message and values, engage stakeholders, and showcase their achievements. With the right approach and investment, videography can be a powerful tool for MATs to connect with their communities and achieve their goals.

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We understand that consistency and quality are the key drivers when it comes to your brand. This is why we pride ourselves on delivering polished photography, that represents your MAT and schools. It’s our core belief that an image may only take seconds to capture. In most cases, it can be the difference between standing out or blending into the crowd.

We provide creative and engaging photography at an affordable price to suit your budget. But with all of our services, we won’t compromise on quality.