Photos to promote your school

How to use photos to promote your school

We are hearing more and more that schools admissions are becoming increasingly competitive. Therefore, it is now important to showcase your life in your school. In this blog, we will share ideas about how to use photos to promote your school.

Photos for your school

Images are the most popular marketing asset for your school. Therefore it’s important to keep photos up to date and always show those unique facilities or services that your school offers … this is what draws prospective parents to your school.

As a result, our photos can be used in printed materials and online platforms. We supply images in print and social media size, enabling you to create your own promotional assets.

Here is a selection of our favourite images.

Where to use photos to promote your school

Flyers for schools

Flyers are a fantastic way of raising awareness of your school. These can be posted to local housing estates, or even given to a local, independent nursery or childminder. However, if your school is a secondary school, remember that communicating through the local primary schools will help reach more parents.

Prospectuses for schools

Prospectuses are another way of providing more information about your school, including information about your specialties, the school day, uniform, and much more information for parents. It is important to make a prospectus visually engaging so getting the balance between copy and imagery is important.

Websites for schools

Most of our work is commissioned for website purposes. School websites are designed for photos to lead the creative direction and communicate key messages. You’ll notice most website designers structure websites in blocks, often leading with the main navigation in a bar at the top of the screen, and then directly below is a set of header images that showcase your school. This is what grabs your parents’ attention.

But that isn’t the only place you can use your images. Most websites enable schools to have image-based buttons or quick links. You could also load your images into a gallery within your website.

Here are some websites that include our photography:

Hibsaldstow Academy

Hardwick Green Academy

Derby Cathedral School

St Christopher’s M.A.T

Oxley Park Academy

Newsletters for schools

Lastly, your school will also produce newsletters, your images would be perfect for enhancing your communications to parents.

Discover more about school photos

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Don't just take our word for it!

We have a long history of providing high quality and reliable services. Our experience of different contexts with different challenges puts us ahead of the game.

We wanted to put together a set of films capturing our colleagues discussing best practice in teaching and leadership. Luke was great in thinking through what would be best for our requirements and then crucially putting colleagues at ease so they could present their stories. I would recommend Luke highly.

Luke came to our school to capture images of our school and pupils in action. I was delighted with the outcome that showed our children in action, working, learning, playing and having fun. Luke's professional approach ensured that we all felt at ease and were able to be ourselves. Brilliant pictures that speak volumes.

Luke is an excellent photographer. He is very skilled technically and has a good eye for composition. He has a passion for his craft and is always pushing himself to produce images with creative impact. Luke is very friendly and gets on well with clients and colleagues. I wouldn't hesitate to recommend him.

We recently hired Luke to work on a photoshoot with us to get a collection of education photographs, after he was highly recommended on LinkedIn, and the results are fantastic. Luke was incredibly friendly and professional and a joy to work with. He made the models feel really relaxed instantly and really understood our brief. He was happy to listen to my suggestions and added his own ideas into the mix, resulting in a great selection of photos for us to now use in our brochures, on our websites and across social media. We will definitely be working with Luke again!

Luke was commissioned to take photographs for our new Trust website. I had the pleasure of accompanying Luke around our schools over three days and was impressed by his professionalism and eye for detail. Luke was equipped with a vast knowledge of school life and experience which enabled the shoot to go smoothly and with minimal disruption to teaching. The resulting photographs are amazing and really bring the website to life - in fact there are so many great ones it has been really difficult to choose. Highly recommended!

Luke has recently become one of our recommended freelancers for our school photography days. The photos I have received are beautiful and capture life at school perfectly. His work is delivered exceptionally quickly. Luke has also been willing to share his knowledge and experience with me and made recommendations to help me improve the way we deliver our photos to our clients. It is clear that he has the customer in mind at all times and goes above and beyond to make sure he delivers exactly what they want and need.